IA Beginner State-accredited

AI Automation — From Zero to Your First Smart Automations, No Code Needed

Truly understand how AI works, then learn step by step to build real automations with Make.com and AI, even starting from zero.

1 to 7 weeks
40 hours
Next session: 20 November

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Starting from~~28,000 DA~~20,000 DA

AI Automation — From Zero to Your First Smart Automations, No Code Needed

You use ChatGPT, but do you really know how it works? This course takes you from zero to your first smart automations, without writing a single line of code.

First you learn to understand AI: how it "thinks" and why it makes mistakes. Then you automate step by step with Make.com, up to building 4 real systems: request capture, an AI inbox assistant, contact qualification and LinkedIn prospecting.

Open to everyone: students, employees, freelancers or entrepreneurs. You leave with an in-demand skill, a portfolio project and a certificate.

Training program

~40 hours

What AI really is: from rules to generative models | How an LLM predicts the next word | Tokens, training and model memory | Why AI hallucinates: strengths, limits and golden rules | LAB: tokens in French, Arabic and Darija, first prompts

AI tools by job: assistants, research, image, video, voice, AI in Office and Google | Make, Zapier and n8n | Prompt framework: role, task, context, format, constraints, examples | What is worth automating | LAB: one prompt across 4 assistants, AI Opportunity Canvas

Scenarios, modules, bundles and mapping | Run once and execution history | Designing a Google Sheet for automation | Consent checkbox | LAB: lead capture, Google Form → Google Sheets

Filters and routers | Functions: names, dates, phone numbers | LAB: data cleaning and hot / warm / cold lead routing

AI as one module in a workflow | Make AI Toolkit | Prompts inside Make and guardrails | LAB: AI inbox assistant (language, sentiment, category, human-approved draft) | Launching the Waalaxy campaigns

Structured JSON output | Cost awareness | Workflow vs AI agent | Project checkpoint 2 | LAB: score, reason and personalised first message; mini AI agent (stretch)

Waalaxy webhook → Make | AI prospect summary and score | Logging to the Google Sheets CRM | Project checkpoint 3 | LAB: connected pipeline

Packaging and pricing an offer | Discovery questions and client handover | Demo video | Final project pitches | Certificates

Training overview

Who is this training for

Anyone curious about AI who wants to move from using it to building with it
Students and recent graduates who want an in-demand skill
Employees in any field who want to save time every day
Freelancers and career changers who want to offer a new service
Entrepreneurs and business owners
Complete beginners: we start from zero

What you'll learn

Understand how an LLM works: prediction, tokens, training, memory
Know why AI makes mistakes and use it safely
Choose the right AI tool among those on the market
Write prompts that produce reliable results
Spot which tasks are worth automating
Build your own automations with Make, without code
Add AI to your automations: classify, extract, draft, score, AI agents
Connect several tools into one complete system and present it as a service

Prerequisites

No technical or programming skills: if you can use Google Sheets, you can follow. A laptop with Google Chrome, a Google account and a LinkedIn account.